Lightbank Invests $650,000 In Walk.by, A New Platform Connecting Local Merchants With Online Shoppers By Way Of Smartphones

Lightbank has invested $650,000 in its own Founder-in-Residence Josh Hernandez's new startup, Walk.by, a platform for bringing local merchants into the e-commerce world by way of smartphones. The company is today announcing the release of its consumer-facing iPhone app which lets shoppers browse and follow offline retailers, the brands they carry, as well as very specific items, like "brown leather boots" or "black Kate Spade maxi dress," for example.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/2FvWeNqZuCI/

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