a product that's not all that awesome and make it seem extremely appealing, even within the confines of a humble classified listing.
Mashable noted a great example from freelance advertising copywriter, Ryan Kutscher, who wrote this? passionate, 750-word ad for a beaten-up, 12-year-old bicycle that begins, "Grab a paper bag, breathe into it and calm your ass down. You're hyperventilating because you ain't never seen a deal like this before ..."
By the time you arrive at the final line, "Now buy this bitchin' ass bike," you can't imagine doing anything but.
Here are some more awe-inspiring Craigslist ads.
As we noted last year, this ad begins: "These clubs have been with me since high school, forty pounds ago, when the world was my oyster, ..."
But by the time you're done reading Marc T. Lewis' 1,383-word Craigslist ad for his old golf clubs ? he wants $200 ? there might just be a tear in your eye. It is the most passionate, overwrought, honest and funny ad for golf clubs you will ever read:
"I bought these clubs before I met the girl who would become my wife. I met her eleven years ago when I was sixteen and had a stomach that no one who knows me now would believe, ripped like a little Rambo."
Etc.
Source: http://www.businessinsider.com/best-craigslist-ads-2013-5?op=1
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